If you tweet regularly, use image and videos often, and socialize more than you sell, you can generate a lot of leads on Twitter. You should also use plenty of keywords and hashtags you want to be found for in your Twitter bio. You need to generate an engaging cover photo that includes a call to action, and you should be tweeting, retweeting and interacting with your followers and prospects daily.
Those tried-and-true but simple tactics work well to build an email list or prospect pool. When you want to harness the full lead-capture ability of Twitter, you need to use some proven advanced tactics. The following Twitter lead-generation tips and strategies are the ones the pros use every day to maximize their efforts on the world’s second-largest social media site.
1 – Approach Lead-Generation Tweets Differently
If you are just tweeting for engagement, you can create some catchy text, a hashtag or two, an image, and you are ready to go. When you attempt to use tweets to create leads, you have to take a little different approach if you want your efforts to succeed.
Lead-gen tweets deliver the best results when Avatrade twitter they are simple and straightforward. Make them as short as possible, and don’t worry about using all your allotted characters. The attention span of web surfers is short and is getting shorter all the time. When your message is to the point, and you have a clear call to action (CTA), like a link to your email opt-in page, you will get better performance than a long update that is ambiguous and unclear.
Use the link-shortening website bit.ly to make your actionable link as short as possible. If your clickable link is awkward and ugly, this can actually lower your click through rate. Don’t include multiple mentions or links. Just 1 CTA, clear direction about what to do, a catchy image and a short message combine to make a high-performance lead-gen tweet.
2 – Try Twitter Cards
Twitter has a feature that is custom-made for generating leads. Twitter Lead Generation Cards work so well because they allow you to add people to your email list or prospect pool without them having to leave Twitter. People on social media sites are there to hang out and socialize. They don’t always like the idea of being removed from their favorite social media hangout.
Twitter Cards, among other excellent features, have the ability to generate leads without your prospects feeling as if they are being routed through some sales funnel. As Twitter states:
– “With Twitter Cards, you can attach rich photos, videos, and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your web page, and users who Tweet links to your content will have a ‘Card’ added to the Tweet that’s visible to all their followers.”
This means a Twitter user, whether they are a follower of yours or not, can join your email newsletter, buy a product or service, download an application or perform some other actions without moving off their Twitter feed. This makes them feel comfortable, not like they are being sold to or manipulated.
The fewer steps a prospect must take for you to get them to take the required action, the higher your odds of making the conversion you seek. There are 8 different Twitter Cards, and each of them offers different lead-gen properties. Buffer has created a Twitter Card primer to help get you started.
3 – Twitter’s Search Box Can Be Used To Generate Content Ideas
Twitter moves a mile a minute, especially when you have a large group of followers. The average tweet stays on-screen approximately 30 seconds, and if your followers are active, it may not even last that long. This means it is crucial to link your tweets to topics and subjects that are driving engagement right now.
You can use Twitter’s search feature to discover what topics are currently red-hot. Then you simply come up with a clever way to attach your call to action, tweet topic or lead-generating link to subjects that are getting a lot of action. Take the following steps to come up with fresh ideas about what to tweet about, while also using trending topics to improve your click through rate and lead-gen success.