Leveraging Your LinkedIn Account for Maximum Benefit

Do you have an account on LinkedIn? If so, ask yourself: “Is is really working for me?” The ultimate online professional resource, LinkedIn is the place for you to establish your professional self and share what makes you brilliant. Whether you are job-hunting, networking or establishing yourself as an industry and thought-leader, your LinkedIn account is something that should not be neglected. Whether you’re just getting started or have been there for awhile, here are four actions you can take right now to start working your LinkedIn account to make sure it’s working for you.

Your profile: Make sure that your LinkedIn Avatrade Linkedin Page profile is rich with content and information about you. This is no longer an option, it’s a necessity. Would you hand an incomplete resume to a perspective employer or client? It’s the same thing. This is your first impression, that crucial moment when you can turn an interested person into a fan, potentially making a sale, landing a job or, at the least, making a great impression that will serve you well down the road. Don’t waste this opportunity.

• The Summary is a great place for your cocktail story (aka elevator speech). Write it out, share what you are doing now and why it is special.
• Make sure everything is up-to-date and your experience not only listed, but shares why it makes you valuable for future ventures.
• List every social media account, blog or website where you are active and that you would like to share with your connections. This increases your visibility across the board.
• Don’t forget your interests – use them to tell a well-rounded story of yourself. Do you climb mountains, organize charity events, volunteer? This is a place to share those extras that can make you stand out from the crowd.

Take some time to look at your LinkedIn profile and kick your profile up a notch. Making yourself stronger in LinkedIn makes your value more apparent, your recommendations more meaningful and your presence active. Your connections will notice.

Nurturing Your Connections.

For the second step of improving your LinkedIn experience, we’re going to look at your connections. Your profile is complete, but if that’s all you have, we need to now really use LinkedIn for its purpose – “linking” or connecting professionals. Here are some statistics about LinkedIn you might find interesting:

• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

Here are few tips for expanding your circle of connections and nurturing those networking relationships you are building.

1. Challenge yourself to reach out beyond close personal and work friends. Make a list of the top 20 people you would like to connect with and reach out to them – leaders, speakers, former colleagues, someone you always wanted to work with, industry rock stars. If LinkedIn protocol prevents you from reaching out directly, make it a goal to connect with someone who can “introduce” you via LinkedIn.

2. SUPERUSER TIP: When inviting a new connection, make use of that tiny little link in the invitation box (“add a personal message”) to add a personal note – it’s always appreciated and can often help you attain a connection that may not have happened.

3. Each month, add 20 more people to your list to connect to. Look at who your current connections are linked to and see if there is anyone from your list there – or people you may want to add to your list. As your connections expand, so will your horizons and you will find there are a wealth of valuable people within your reach.

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